Hi, I'm Marina. π
Everything content, brand, social & community
I'm obsessed with turning the most technical stuff into stories that make people actually care.
A lot of brands struggle with explaining what they do. They get caught up in jargon or simplify things so much that all the interesting parts disappear.I think there's a better way. Every complex idea has a human story at its core, you just have to know how to find it. I dig into the technical details with a journalist's curiosity (my roots are in editorial, after all), then figure out the cultural angle that makes someone stop scrolling and start caring.
what i've been up to:
Oura Ring
From wearable to cultural icon
ΕURA looked to bridge cutting-edge health tech and cultural conversations. Across paid and organic social, I focused on tapping into community stories and IYKYK behaviors through social listening, curating cultural trends that aligned with the brand, and crafting product launches that felt socially native and accessible.β Built cross-functional strategy with product, research, PR, and engineering teams.
β Established healthcare authority through education and research content.
β Created data narratives around member health patterns that felt relatable globally.
β Drove cultural partnerships with HBO Max (The Last of Us), Strava, Lululemon, and Equinox.
More here:
MongoDB
MongoDB's goal is to communicate their technical advantages to both developers who build with their platform and executives who make purchasing decisions. I focused on creating content strategies that resonated with both audiences, developing case studies that showed real business impact, and building narratives around key industry moments.β Spearheaded social strategy across LinkedIn, X, Instagram, and Facebook targeting technical and C-suite audiences.
β Developed a cross-functional strategy with Developer Relations, Executive Comms, and Product Marketing.
β Crafted B2B partnership narratives and customer case studies through a socially native lens.
β Led event-driven promotion for major milestones like MongoDB.local and AWS re:Invent.
More here:
It's technically complicated complex
Amazon (AWS)
AWS had an opportunity to leverage their internal executive team to lead Gen AI conversations beyond traditional marketing. I developed comprehensive personal brand strategies that positioned high-profile AWS leaders as authentic thought leaders, creating content that maintained their unique voices and srories while ensuring consistent messaging across channels.β Developed personalized thought leadership strategies for 5+ executives that laddered up to larger AWS brand objectives.
β Led platform best practices (LinkedIn) and real-time engagement training.
β Created operational frameworks for event coverage, partnership announcements, and key launches to ensure consistent executive presence across all major business moments.
Personal stories β professional authority
Other projects with cool brands:
If you're curious about the details, get in touch!
Leading AI lab (NDA)
when i'm not working...
...catch me and Olive on a walk if you're in NYC! π
If you're building something that matters and need help making that clear to the world, or if you just want to grab coffee and swap stories, I'd love to hear from you.